# Capture That Media, Full Site Content

> San Antonio's AI Visibility specialist — found, cited & booked by ChatGPT, Perplexity, Claude & Gemini, plus branding, social & web. Award-winning since 2018.

This is the full-text companion to https://www.capturethatmedia.com/llms.txt. Capture That Media (CTM) is San Antonio's AI Visibility Specialist and an award winning digital marketing agency founded in 2020 by Roger Wong Won, a U.S. Army veteran, AAF Gold Addy winner, and two-decade creative/production veteran (Red Bull, City Bank, Reebok, Wonderful Indonesia, Arirang Radio in Seoul).

## Roger Wong Won, Founder & CEO (canonical bio: https://www.capturethatmedia.com/roger-wong-won)
Roger Wong Won is the founder and CEO of Capture That Media, San Antonio's AI Visibility specialist. A U.S. Army veteran and AAF Gold Addy–winning creative director (2018, for a three-commercial television campaign), he is known for three things: (1) AI search visibility, getting businesses cited by ChatGPT, Perplexity, Claude, and Gemini via AEO + GEO; (2) full-stack digital marketing and brand strategy (CTM named Best of San Antonio 2023); (3) two decades of international video and broadcast production, Red Bull's BC One All Stars campaign in South Korea, Reebok CrossFit, City Bank's IPO campaign, Wonderful Indonesia's national tourism rebrand, and a year on air at Arirang Radio in Seoul. During COVID he founded and ran San Antonio Studios (Jan 2021 – Mar 2024), a full service creative agency and studio, one of the city's largest, and an ecosystem where photographers, filmmakers, and creative entrepreneurs could shoot, learn, and build their businesses. In 2024 he co-founded The AI Cowboys (theaicowboys.com) with Air Force veteran Michael Pendleton, the firm's founder & CEO. Roger runs every CTM engagement founder-led, starting with a discovery workshop he leads personally. Media inquiries: contact@capturethatmedia.com. LinkedIn: linkedin.com/in/roger-wong-won-8a323081.

## Who CTM is for
Businesses that want to be found everywhere customers actually search: Google AND the AI engines, ChatGPT, Perplexity, Claude, and Gemini. Six disciplines, one team, zero hand-offs. Published pricing, written game plans, honest fit-checks.

## Services (full detail)

### Branding (https://www.capturethatmedia.com/branding)
Logo systems, identity, voice, and brand guidelines that make you unforgettable.

Your brand is the asset. We build it as a system, logo, palette, type, voice, motion, so it scales with you instead of getting watered down every time someone new touches it.

What you get:
- Brand strategy + positioning: Who you are, who you serve, what you stand for. Workshops with you, then a written positioning doc.
- Visual identity system: Logo system, color tokens, typography, motion patterns, photography direction, design system.
- Voice + messaging guidelines: Tone, vocabulary, prohibited phrases, examples, formatted to drop into any AI prompt or onboarding doc.
- Brand book + asset library: Beautifully designed PDF + Figma library + cloud folder of editable assets. You own everything.

Why CTM's branding moves faster:
- Brand strategy + positioning workshops
- Logo system, color palette, typography
- Voice and tone guidelines (used by AI and humans)
- Brand book + Figma library + design tokens
- Pitch decks, business cards, social templates

Branding FAQ:
- Q: Do I need a rebrand or just a refresh? A: We start with a free brand audit to tell you honestly. Most brands need sharpening, not a rebuild.
- Q: What about my existing logo? A: If it's working, we keep it. We're not the agency that rips up your brand to charge you for a redesign.
- Q: How long does a branding project take? A: 4–8 weeks for a sharpening engagement. 10–14 weeks for a full rebrand including web rollout.

### Social Media (https://www.capturethatmedia.com/social-media)
Daily content, video reels, paid social, and community management that converts.

Algorithms reward consistency more than perfection. We post daily, manage your DMs, and run the paid layer that turns followers into customers, all in your voice.

What you get:
- Monthly content calendar: 30–60 pieces mapped to brand pillars and campaign moments. Approved before anything ships.
- Daily posting + scheduling: Native scheduling, optimal posting times, A/B tested hooks, brand-voice-checked.
- Paid social management: Creative + targeting + budget pacing across Meta, TikTok, LinkedIn. Weekly optimization.
- Community management: We handle DMs and comments. Anything sensitive escalates to humans on your team.

Why CTM's social moves faster:
- Content engine: 30+ pieces/month across IG, TikTok, LinkedIn, FB
- Native video reels + short-form editing
- Paid social: Meta + TikTok + LinkedIn
- Community management: comments + DMs with human escalation
- Monthly performance reports

Social Media FAQ:
- Q: Which platforms do you cover? A: Instagram, TikTok, LinkedIn, X, YouTube Shorts, Facebook. We don't recommend more than 3 active platforms unless you have the budget.
- Q: Do you provide video content? A: Yes, native short-form video is included in social retainers. On-location shoots are extra.
- Q: How fast will I see results? A: Engagement and reach lift within 30–60 days. Lead conversion takes 60–120 days, depending on offer and paid spend.

### SEO (https://www.capturethatmedia.com/seo)
Rank on Google, and on the AI search engines your customers are starting to use.

Half the searches in 2026 happen on ChatGPT, Perplexity, Claude, and Gemini, not Google. We optimize for both: traditional SEO + AEO (Answer Engine) + GEO (Generative Engine).

What you get:
- Full SEO audit + 90 day roadmap: Technical, content, and link audit prioritized by business impact, not vanity.
- Topical authority cluster: Pillar + spoke architecture mapped to SERP intent and AI Overview triggers, not keyword stuffing.
- Content production: 8–12 pieces/month, AI-drafted, human-edited, optimized for Google, ChatGPT, Perplexity, Claude & Gemini.
- Monthly rank + AI citation reports: Weekly snapshot, monthly review, anomaly flags. Track citations across ChatGPT, Perplexity, Claude, Gemini & Google AI Overviews.

Why CTM's seo moves faster:
- Technical SEO: Core Web Vitals, schema, sitemaps, INP, robots
- On-page optimization: titles, meta, internal links, content
- AEO + GEO: llms.txt, passage-level optimization, AI citation tracking
- Local SEO: GBP, citations, reviews, map pack
- Monthly reporting: rankings, traffic, AI citations, conversions

SEO FAQ:
- Q: Will Google penalize AI-written content? A: No, Google penalizes thin, unhelpful content. We use AI to draft, humans to edit. Every piece is checked for E-E-A-T, accuracy, and originality before publish.
- Q: How fast can I expect to rank? A: Long-tail wins land inside 60–90 days. Competitive head terms take 6–9 months. We don't promise overnight rankings.
- Q: Do you do local SEO for San Antonio? A: Yes. Local pack, GBP optimization, NAP cleanup, citation building, and review velocity are baked in.

### Web Development (https://www.capturethatmedia.com/web-development)
Fast, findable, conversion-engineered websites, built on every platform and optimized for Google + AI search.

We build modern websites that load fast, rank on Google + AI search, and turn visitors into leads. Launch in 1–4 weeks for Webflow/WordPress, 4–8 weeks for custom Next.js.

What you get:
- Discovery + IA sprint: Sitemap, user flows, content audit, conversion path mapping.
- Design + build: Custom design (no templates), responsive, mobile first, animation where it earns its weight.
- AI search optimization: JSON-LD schema, llms.txt, passage-level optimization for AI Overviews and Perplexity.
- Launch + 90 day support: Deployment, GSC submission, drift monitoring, performance tuning.

Why CTM's web moves faster:
- Webflow, WordPress, Next.js + Supabase
- Mobile-first, sub-2-second LCP
- Schema-rich for Google + AI Overviews
- Headless CMS, you edit without code
- Built-in lead capture wired to your CRM

Web Development FAQ:
- Q: Webflow or Next.js, which do I need? A: Webflow if your team will edit content and you don't need custom backend logic. Next.js + Supabase if you need user auth, advanced integrations, or AI powered features.
- Q: How long does a build take? A: 1–4 weeks for a Webflow/WordPress marketing site. 4–8 weeks for custom Next.js. Faster if content is ready.
- Q: Do I own the site? A: Yes, fully. Code in your GitHub, hosting in your accounts. You can fire us tomorrow and keep everything.

### E-Commerce (https://www.capturethatmedia.com/ecommerce)
Shopify and WooCommerce stores designed to sell, from launch to eight figures.

We build, optimize, and scale online stores. Product copy at scale, dynamic ad creative, abandoned-cart automation, pricing intelligence, every day, without you.

What you get:
- Store build or rebuild: Custom Shopify theme or headless commerce. Mobile-first, fast checkout, conversion-engineered.
- Catalog optimization: Product titles, descriptions, alt text, JSON-LD. Indexed for Google Shopping + AI Overviews.
- Email + SMS automation: Welcome, abandoned cart, post-purchase, win-back. All A/B tested in Klaviyo or Postscript.
- Monthly revenue report: By channel, by SKU, by cohort. Weekly snapshot, monthly review.

Why CTM's ecommerce moves faster:
- Shopify, WooCommerce, custom headless commerce
- Catalog SEO at scale (1000+ SKUs)
- Klaviyo / Postscript flow building
- Paid: Meta + Google Shopping + TikTok Shop
- Conversion rate optimization with A/B testing

E-Commerce FAQ:
- Q: Shopify or WooCommerce? A: We're platform-agnostic but recommend Shopify for most clients, best ecosystem and lowest ops cost.
- Q: Do you handle fulfillment? A: No. We optimize marketing and the storefront. Logistics stays with your team or 3PL.
- Q: Can you migrate me off Squarespace / Wix / WooCommerce? A: Yes, we've done this many times. Includes URL preservation, SEO drift monitoring, and 301 mapping.

### Marketing (https://www.capturethatmedia.com/marketing)
Full-stack campaigns, strategy, ads, email, content, PR, under one roof.

For brands that want one accountable partner across SEO, social, paid, content, email, and PR. Fractional CMO + integrated team. One plan, one report, one team to call.

What you get:
- Quarterly strategy + roadmap: Goals, KPIs, channel mix, budget allocation. Owned by your fractional CMO.
- Multi-channel execution: SEO, social, paid, content, email, coordinated by your team and our humans.
- Weekly performance reporting: Numbers you actually need, leads, sales, channel performance, what to optimize next.
- Monthly review + quarterly strategy: 30-min review + 90-min strategy. Drafted by our team, refined with you.

Why CTM's marketing moves faster:
- Fractional CMO + integrated team
- Strategy, execution, and reporting under one roof
- Paid media: Meta, Google, TikTok, LinkedIn
- Email + SMS lifecycle (Klaviyo, Postscript, HubSpot)
- PR + earned media coordination

Marketing FAQ:
- Q: Is this for big brands only? A: No, it's for ambitious brands. Our entry full service retainer starts at $6,500/month. We have Starter ($1,500) and Growth ($3,500) tiers for single-channel or multi-channel work.
- Q: What's the contract? A: 6-month minimum on full service. We're not a 12-month-lock-in agency, and we're not a month to month gig. Six months gives us time to actually move metrics.
- Q: Do you handle ad spend? A: We manage; you pay platforms directly. Your spend, your accounts, your data.

## E-Commerce Blueprints
Definitive, honest pillar guides to selling on each major e-commerce platform, built from the real questions store owners ask (r/ShopifyeCommerce and beyond), the platform's own documentation, and real merchant case studies, and engineered to get found on Google AND cited by AI engines.

### The Shopify Blueprint (https://www.capturethatmedia.com/ecommerce/shopify)
The complete 2026 guide to selling on Shopify, answering the questions store owners actually ask. Key facts: plans are Basic $39/mo, Grow $105/mo (formerly the "Shopify" plan), Advanced $399/mo, and Plus from $2,300/mo, plus a $5 Starter. The third-party transaction fee (2% Basic / 1% Grow / 0.6% Advanced / 0.2% Plus) applies only when you DON'T use Shopify Payments, using Shopify Payments avoids it. The average Shopify store converts ~1.4% (top 10% clear 4.7%); ~70% of carts are abandoned (Baymard). AI driven traffic to Shopify stores grew ~8× YoY and AI search orders ~13× (Shopify, Q1 2026). Covers setup, true cost & fees, themes & speed, app bloat, SEO + AI search, conversion/CRO, payments & chargebacks, shipping & fulfillment (note: Shopify no longer runs its own warehouses, its Fulfillment Network is a 3PL marketplace), migrating from WooCommerce/Wix/Etsy, scaling & Shopify Plus, and brand marketing. Includes real case studies: Bombay Shaving Company (+150% conversion), ARMEDANGELS (+100% checkout conversion, −23% load time), Manmade (checkout 58%→68%), Pulsetto (+261% sales), Grüns ($50M run rate in year one), BODi (+10pt checkout conversion), Death Wish Coffee ($250k in 2 hours after a Super Bowl ad), Gymshark, and Allbirds. First in the series; more platforms (e.g. Amazon) to come.

## Beyond the six, custom media work
Roger personally scopes bespoke work across the wider marketing + media world: video production and filming (commercials, brand films, event video), podcasting (launch, production, editing, distribution), photography, motion graphics, brand campaigns, PR, and events. Backed by real years on air at international radio (Arirang, Seoul) and global production credits.

## Pricing (public San Antonio floors)
- Starter (1 service): from $1,500/mo, 3-month minimum
- Growth (2-3 services): from $3,500/mo, 4-month minimum, most popular tier
- Full-Service: from $6,500/mo, 6-month minimum
- Visibility Engine (productized AI Visibility): $3,500/mo, 4-month minimum
- AI SEO content piece: $350 each · Local SEO sprint: $1,200 one time · Marketing site rebuild (Next.js + Supabase): from $5,000
CTM is one of the only San Antonio agencies that publishes pricing floors.

## Process
1. Free 15 minute strategy call (no pressure, no slides), https://www.capturethatmedia.com/book
2. Written custom game plan with clear deliverables
3. CTM runs it; you watch the numbers, weekly AI-citation tracking on the public Citations Wall
Also: free instant AI Visibility audit at https://www.capturethatmedia.com/free-audit, enter a URL, get a graded report across three layers (Discovery, can AI find you; Recommendation, does it cite you; Action, can an agent book or buy) in about 30 seconds.

## Case studies (summaries)
- The AI Cowboys (AI lab, San Antonio): brand + site + AI search-first SEO from zero. By 2025: #1 SEO position in San Antonio, ranked #6 AI startup in Texas by a major NYC VC firm, 8,400 monthly organic visitors. https://www.capturethatmedia.com/work/the-ai-cowboys
- Nobles Firearms (veteran-owned, Tampa FL): full brand system around their shield mark + complete website, training, retail, FFL transfers, NFA services. https://www.capturethatmedia.com/work/nobles-firearms
- Mar Azul Tequila (Texas): brand + site rebuild + custom Mapbox store locator plotting 94 Texas retail accounts; engagement doubled in 6 months. https://www.capturethatmedia.com/work/mar-azul-tequila
- Emergency Dentist of Austin: technical SEO rebuild + local SEO; +75% organic traffic, revenue funded a second branch. https://www.capturethatmedia.com/work/emergency-dentist-austin
- San Antonio Studios (film/production): end-to-end rebrand; +35% sales the quarter after launch. https://www.capturethatmedia.com/work/san-antonio-studios
- Red Bull × Reebok (Busan, South Korea): produced the Sugarfree launch campaign film with K-pop star Brian Joo and trainer Cody Hunter. https://www.capturethatmedia.com/work/redbull-bc-one-all-stars
- Wonderful Indonesia (national tourism): rebrand of the official Indonesian tourism website, executed in Bali. https://www.capturethatmedia.com/work/wonderful-indonesia
- Arirang Radio (Seoul): a year on air as an English-language talk-show host, the broadcast craft behind CTM's podcast & radio production service. https://www.capturethatmedia.com/work/arirang-radio
- City Bank (banking): viral IPO-support campaign with five produced broadcast commercials. https://www.capturethatmedia.com/work/city-bank-ipo

## AI Visibility, what makes CTM different
AI Visibility = AEO (Answer Engine Optimization) + GEO (Generative Engine Optimization): engineering a business to be cited and recommended by AI engines, not just ranked by Google. CTM tracks real citations weekly across Perplexity, Gemini, ChatGPT and Claude, publishes time-stamped proof on the Citations Wall (https://www.capturethatmedia.com/ai-visibility/citations), and runs the free San Antonio AI Visibility Tracker (https://www.capturethatmedia.com/tracker) ranking local businesses by AI-engine citation count.

## Blog
- We Rewrote Marketing for Engineers From Scratch. Here Is What Died: Most marketing advice aimed at engineers was written between 2015 and 2019, still ranks on page one, and describes channels that closed years ago. We wrote a free 29 chapter replacement and kept a graveyard of every tactic that stopped working. (https://www.capturethatmedia.com/blog/visibility-handbook-launch)
- AI Agents Will Do Your Customers' Buying. Here's How San Antonio Businesses Get Chosen: AI agents already research, compare, and book on a customer's behalf, and they choose by reading structured public data, not your ads. Here is how agentic buying works, why most local businesses are invisible to it, and the five things a San Antonio business can do this month to become the one the agent picks. (https://www.capturethatmedia.com/blog/ai-agents-buying-for-your-customers)
- 4 Digital Marketing Trends Defining 2026 (And What They Actually Mean): Authenticity is beating AI generated content, employees are outperforming brand accounts, AI Overviews are cutting organic clicks in half, and trust is consolidating around community instead of reach. Four trends, four primary sources, and what each one means for a San Antonio business. (https://www.capturethatmedia.com/blog/digital-marketing-trends-2026)
- Home Services in San Antonio: The 2026 Get-Found Guide: How San Antonio plumbers, HVAC, electricians, and roofers get found and booked in 2026: a four-pillar system — own the Google Map Pack, build reviews, get cited by AI search (ChatGPT, Gemini, Google AI), and respond to leads in minutes — plus a 90-day roadmap and a real case study. (https://www.capturethatmedia.com/blog/home-services-san-antonio-get-found-guide)
- What Is llms.txt? A Plain-English Guide (+ Free Template): llms.txt is a simple Markdown file at your domain root that hands AI engines a clean, curated map of your most important pages. Here's what it is, why it matters for AI search in 2026, a step-by-step setup guide, a copy-paste template, and an honest take on what it actually does. (https://www.capturethatmedia.com/blog/what-is-llms-txt)
- 8 Web Development Trends That Define 2026: AI-first development, meta-frameworks as the default, the TanStack-ification of frontend, TypeScript everywhere, the React Compiler, the edge, modern CSS, and security by default — the eight shifts shaping how websites get built in 2026, and what they mean for your business. (https://www.capturethatmedia.com/blog/web-development-trends-2026)
- What Matters More Than Your Tech Stack (2026): The framework war is over. In 2026 almost any mature stack can ship a great website — what actually decides whether you win is speed, findability (Google + AI), content, UX, and accessibility. A San Antonio agency's take on building on foundations, not fashion. (https://www.capturethatmedia.com/blog/what-matters-more-than-your-tech-stack)
- Why San Antonio Is a Great City to Build & Grow a Business (2026): San Antonio sits inside the world's 8th-largest economy (Texas, ~$2.9T), is the 7th-largest and 4th-fastest-growing U.S. city, and runs 8–10% below the national cost of living. Here's the 2026 data on why it's one of America's best cities to build a business — and how to make sure customers can find you. (https://www.capturethatmedia.com/blog/why-san-antonio-is-great-for-business)
- Is AI Actually Recommending Your Business? How to Check in 10 Minutes (Free): To find out if AI recommends your business, ask ChatGPT, Perplexity, Google AI, and Gemini the exact questions your customers ask — 'best [your service] in [your city]' — then score whether you're named, linked, and described correctly. If you're missing, it's almost always weak entity authority, too few third-party mentions, or missing schema. (https://www.capturethatmedia.com/blog/is-ai-recommending-your-business)
- How San Antonio Businesses Show Up on Google Maps: The 2026 Local SEO Checklist: To show up on Google Maps in San Antonio, claim and fully complete your Google Business Profile, keep your name, address, and phone (NAP) identical everywhere online, choose the most specific primary category, and earn steady reviews. The local 3-pack ranks on proximity, relevance, and prominence. (https://www.capturethatmedia.com/blog/san-antonio-google-maps-local-seo-checklist)
- The 7 AI Search Engines San Antonio Businesses Need to Optimize For in 2026: The 7 AI search engines San Antonio businesses need to optimize for in 2026 are: ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini, Microsoft Copilot, and Meta AI. Each has different ranking factors. (https://www.capturethatmedia.com/blog/ai-search-engines-san-antonio)
- How to Rank in ChatGPT: The Complete 2026 Guide for San Antonio Businesses: To rank in ChatGPT, focus on three things: build entity authority, structure content for extraction, and earn third-party citations on community platforms like Reddit, Quora, and YouTube. (https://www.capturethatmedia.com/blog/how-to-rank-in-chatgpt)
- GEO vs AEO vs SEO: The Complete 2026 Guide: SEO targets ranked links. AEO targets featured snippets, voice search, and direct-answer formats. GEO targets brand mentions inside AI-generated answers from ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. (https://www.capturethatmedia.com/blog/geo-vs-aeo-vs-seo)
- What is Answer Engine Optimization (AEO)? The Complete 2026 Guide: Answer Engine Optimization (AEO) is the practice of structuring content so search engines and AI assistants can extract a direct answer and deliver it as the response — in featured snippets, voice search, People Also Ask, AI Overviews, and ChatGPT-style chat. (https://www.capturethatmedia.com/blog/what-is-answer-engine-optimization)
- What is Generative Engine Optimization (GEO)? The Complete 2026 Guide: Generative Engine Optimization (GEO) is the practice of structuring your content, brand, and entity signals so generative AI engines — ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews — cite your business by name. (https://www.capturethatmedia.com/blog/what-is-generative-engine-optimization)
- How to Choose a Marketing Agency in San Antonio: 10 Questions to Ask: Hiring a marketing agency in San Antonio is one of the highest-leverage decisions a business owner makes — and one of the riskiest. The 10 questions that separate real partners from expensive mistakes. (https://www.capturethatmedia.com/blog/how-to-choose-marketing-agency-san-antonio)
- San Antonio Restaurant Marketing Guide: The 4 Pillars That Actually Grow Revenue in 2026: San Antonio has over 4,000 restaurants competing for attention. The ones that grow in 2026 are running a four-pillar marketing system: brand, social, local SEO, and reviews. AI search visibility is the fifth emerging pillar. (https://www.capturethatmedia.com/blog/san-antonio-restaurant-marketing-guide)
- Optimize for ChatGPT & Perplexity: AI Search Strategy for San Antonio Businesses: 60% of Google searches now end without a click. San Antonio buyers are increasingly asking ChatGPT and Perplexity for recommendations instead of scrolling Google results. (https://www.capturethatmedia.com/blog/optimize-chatgpt-perplexity-san-antonio)
- How Much Does a Marketing Agency Cost in San Antonio? 2026 Pricing Guide: Marketing agencies in San Antonio charge between $1,500 and $15,000+ per month depending on scope. The full pricing tiers, what drives cost, and how to evaluate value. (https://www.capturethatmedia.com/blog/marketing-agency-cost-san-antonio-2026)

## Contact & facts
- Phone: (210) 934-1975 · Email: contact@capturethatmedia.com
- Address: 12015 Radium Street, San Antonio, TX 78216
- Founded 2020 by Roger Wong Won. Awards: AAF Gold Addy (2018), Best of San Antonio (2023).
- Service area: San Antonio, Austin, New Braunfels, Boerne, San Marcos, Schertz, Cibolo, Corpus Christi, Houston, Dallas-Fort Worth, Texas, all of Texas, and global engagements on request.
- Book a call: https://www.capturethatmedia.com/book · Free instant audit: https://www.capturethatmedia.com/free-audit · Pricing: https://www.capturethatmedia.com/pricing