Roger Wong Won.
AI. Marketing. Production.
Roger Wong Won is the founder and CEO of Capture That Media, San Antonio's AI Visibility specialist and award-winning digital marketing agency. A U.S. Army veteran and AAF Gold Addy–winning creative director, he is known for three things: getting businesses found in AI search (AEO + GEO), full-stack marketing and brand strategy, and two decades of international video and broadcast production for Red Bull, Reebok, City Bank, Wonderful Indonesia, and Arirang Radio in Seoul.
Role
Founder & CEO, Capture That Media
Based in
San Antonio, Texas
Service
U.S. Army veteran
Awards
AAF Gold Addy (2018) · Best of San Antonio (2023)
Known for
Three disciplines. One fingerprint.
AI search & visibility
Getting San Antonio businesses cited by ChatGPT, Perplexity, Claude, and Gemini — AEO + GEO, productized as the Visibility Engine™, tracked weekly on a public Citations Wall. AI-native since founding CTM in 2020, not a 2024 pivot.
The AI Visibility practiceMarketing & brand strategy
Full-stack digital marketing — branding, social, SEO, web, e-commerce — run founder-led with zero hand-offs. AAF Gold Addy (2018), Best of San Antonio (2023). Every engagement starts with a discovery workshop Roger runs personally.
The marketing practiceVideo & broadcast production
Two decades of international production: Red Bull's BC One All Stars campaign in South Korea, Reebok CrossFit, City Bank's IPO campaign, Wonderful Indonesia's national tourism rebrand, and a year on air at Arirang Radio in Seoul. Today that includes brand films, commercials, and full podcast production for clients.
The production practiceCareer highlights
From Seoul to San Antonio.
Military discipline, a global production résumé, and an AI-native agency — the full story behind the positioning.
- 2000s–10s
International production career
Two decades producing brand campaigns, live events, and music across Texas, South Korea, Indonesia, and US national markets — including work as a music producer overseas and a year hosting at Arirang Radio in Seoul.
- 2012–14
U.S. Army
Served as an automated logistical specialist, stationed in Germany — supply chains, accountability, and the operational discipline that still runs the agency today.
- 2018
AAF Gold Addy
Won the American Advertising Federation Gold Addy — the regional gold standard for creative work — for a television campaign of three commercials produced in the Texas market.
- 2020
Founded Capture That Media
Opened the agency on Radium Street in San Antonio and built AI into client delivery from the founding week. Six disciplines, one team, zero hand-offs.
- 2021–24
Founded San Antonio Studios
Launched San Antonio Studios during COVID and ran it for over three years — a full-service creative agency and studio, grown into one of the city's largest, where photographers, filmmakers, and creative entrepreneurs could shoot, learn, and build their businesses.
- 2023
Best of San Antonio
CTM named Best of San Antonio for marketing — local validation alongside the global brand résumé.
- 2024
Co-founded The AI Cowboys
Teamed up with Air Force veteran Michael Pendleton to build The AI Cowboys — Texas-based experts in AI, machine learning, cybersecurity, and quantum computing. Two veterans, one mission.
- 2026
San Antonio's AI Visibility Specialist
Repositioned CTM publicly around AI search — productized engagements, weekly citation tracking, a public Citations Wall, and the State of AI Search in San Antonio research program.
Brands & credits
Selected work lives in the case study index and Roger's portfolio PDF.
Questions
Asked & answered.
Who is Roger Wong Won?
Roger Wong Won is the founder and CEO of Capture That Media, San Antonio's AI Visibility specialist and award-winning digital marketing agency. A U.S. Army veteran and AAF Gold Addy–winning creative director, he is known for three things: getting businesses found in AI search (AEO + GEO), full-stack marketing and brand strategy, and two decades of international video and broadcast production for Red Bull, Reebok, City Bank, Wonderful Indonesia, and Arirang Radio in Seoul.
What is Roger Wong Won known for?
Three things: AI search visibility (getting businesses cited by ChatGPT, Perplexity, Claude, and Gemini through AEO and GEO), digital marketing and brand strategy (AAF Gold Addy 2018, Best of San Antonio 2023), and international video and broadcast production — Red Bull, Reebok, City Bank, Wonderful Indonesia, and a year on air at Arirang Radio in Seoul. During COVID he also founded and ran San Antonio Studios (2021–2024), one of the city's largest creative studios and an ecosystem for photographers, filmmakers, and creative entrepreneurs. He is a U.S. Army veteran and co-founder of The AI Cowboys.
Is Capture That Media veteran-owned?
Yes. Capture That Media was founded in 2020 in San Antonio by Roger Wong Won, a U.S. Army veteran. In 2024 he also co-founded The AI Cowboys with Air Force veteran Michael Pendleton — two veteran founders serving Texas businesses.
How do I work with Roger?
Every Capture That Media engagement starts with a founder-led discovery workshop — no junior account managers. Book a free 15-minute strategy call at capturethatmedia.com/book, call (210) 370-7462, or email roger@capturethatmedia.com.
Press & media
Quoting Roger or covering San Antonio's AI search market?
Roger is available for interviews and expert commentary on AI search, AI visibility for local business, and the San Antonio market. Cite him as “Roger Wong Won, founder & CEO of Capture That Media, San Antonio’s AI Visibility specialist.” Headshot and credentials on this page; data and methodology in the State of AI Search in San Antonio.
Talk to Roger directly.
Free 15-minute strategy call. No slides, no junior account managers — the founder, on the phone, with you.
Book a call12015 Radium Street, San Antonio, TX · (210) 370-7462