We build the software. We don't resell it.
Custom AI agents, CRMs, dashboards, and web apps, designed and shipped in house.
Most agencies calling themselves AI companies are configuring somebody else's platform and charging you a markup. We write the code. Our team has shipped a city wide business data platform, a consumer money finding app, a bilingual AI receptionist that answers our own phones, and custom web apps for real clients. If your business needs a tool that does not exist yet, that is the work we do.
Why us
Six reasons San Antonio brands choose us.
Real products shipped, not licensed software resold with a markup
Founder co founded The AI Cowboys, a San Antonio AI lab, so this is our craft and not a side offering
AI agents that answer phones and chat, book appointments, and work in English and Spanish
Custom CRMs, dashboards, and internal tools that replace the spreadsheet everything currently lives in
Built on modern stacks (React, Next.js, Supabase) that you own outright, with no platform lock in
Marketing and software under one roof, so the tool you build actually gets found and used
What you get
Concrete deliverables. No mystery.
01
AI agents and receptionists
Agents that answer the phone and the website chat, qualify the caller, answer real questions about your business, and book the appointment. Bilingual English and Spanish. We run one ourselves, so you can call and test it before you buy.
02
Custom CRMs and internal tools
The system your business actually runs on, built to your workflow instead of bent around someone else's. Replaces the stack of spreadsheets, sticky notes, and duplicate data entry.
03
Dashboards and business data
Live dashboards that put your numbers in one place. We built a business data platform for the city of San Antonio, so reporting at scale is well inside what we do.
04
Web and mobile apps
Customer facing products built from scratch: portals, booking flows, marketplaces, and consumer apps. Fast, accessible, and search visible from day one.
05
Automation and integrations
Connect the tools you already pay for so work stops falling through the cracks. Lead routing, follow up, scheduling, invoicing, and reporting that run without anyone remembering to do them.
FAQ
Custom software and AI development, FAQ
Who builds custom software in San Antonio?
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Capture That Media builds custom software, AI agents, CRMs, dashboards, and web apps for San Antonio businesses. Unlike agencies that resell a licensed platform, we write the code and you own it. Shipped products include the San Antonio Intelligence Platform (a citywide business data dashboard), Dibs (a consumer app that finds unclaimed class action and data breach settlement money), and Mia, a bilingual AI receptionist. Founded by Roger Wong Won, who also co founded the San Antonio AI lab The AI Cowboys.
What is an AI agent, and how is it different from a chatbot?
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A chatbot follows a script and hands off the moment a question goes off the rails. An AI agent understands what the caller actually wants, answers from real knowledge of your business, and takes action: capturing the lead, booking the appointment, routing the urgent call. Ours answer both the phone and the website chat, in English and Spanish, and they update themselves as your business changes.
How much does a custom CRM or business app cost?
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It depends on scope, so we scope it before quoting rather than after. Small internal tools and dashboards typically start around $9,000. Full custom platforms with user accounts, payments, and integrations run higher. We give you a fixed number and a timeline in writing before any work starts, and you own the code at the end.
Should I build custom software or use an off the shelf tool?
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Use off the shelf when your process is standard, and we will tell you honestly when that is the case. Build custom when the tool is forcing you to work in a way that costs you money, when you are paying per seat for software you use ten percent of, or when the thing you need does not exist. The tell is usually the spreadsheet that everyone secretly runs the real business from.
Can you build an AI receptionist for my business?
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Yes, and you can test ours first. Mia answers Capture That Media's phone and website chat, handles questions, and books calls, in English and Spanish. We build the same for dental offices, law firms, contractors, and clinics, trained on your services, your pricing, and your scheduling rules.
Do I own the software you build?
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Yes. You own the code, the data, and the accounts. We build on standard modern tooling (React, Next.js, Supabase) rather than a proprietary system that only we can maintain. If you ever want to take it in house or hand it to another team, nothing stops you. That is deliberate.
Do you work with businesses outside San Antonio?
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Yes. Software work is location independent and we build for clients across Texas and nationally. San Antonio is home, and local clients get in person working sessions.
How long does a build take?
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A focused AI agent or internal dashboard usually ships in 2 to 6 weeks. A full custom application is typically 8 to 16 weeks depending on scope. We work in visible increments, so you see something real early rather than waiting months for a reveal.
Have something that needs building?
Book a free 15 minute call. Tell us the problem and we will tell you honestly whether it needs custom software, an off the shelf tool, or nothing at all.