Built in San Antonio.
Trusted globally.
Capture That Media is San Antonio's AI Visibility Specialist and award-winning digital marketing agency. Founder Roger Wong Won brings two decades of international creative and production experience home — focused on San Antonio and Texas brands.
Our story
Capture That Media. The company.
Capture That Media was founded in 2020 by Roger Wong Won with one belief: that San Antonio businesses deserve the same caliber of creative and strategy that global brands get — without the corporate runaround.
Roger brought two decades of international creative and production experience home to build it. Since 2020, CTM has put that experience to work for San Antonio and Texas brands — helping local names like Mar Azul Tequila, Nobles Firearms, and Emergency Dentist of Austin turn marketing into measurable growth.
The thread through all of it is the same: brands deserve a creative partner who shows up like an owner, not a vendor. Six disciplines under one roof, one team, zero hand-offs, real results — paired with the AI Visibility expertise that's become the agency's moat. We were AI-native from the founding week. Not a 2024 pivot.
Rooted in San Antonio, we serve clients across Texas — Austin, New Braunfels, Boerne, San Marcos, Schertz, Cibolo, Corpus Christi, Houston, DFW — and around the world.
2020
Founded · San Antonio
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Disciplines · One team
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Awards · Addy + Best of SA
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Global brand clients
Recognition
Founder & CEO
Roger
Wong Won
Founder & CEO
Roger Wong Won.
Founder & CEO of Capture That Media. U.S. Army veteran, AAF Gold Addy–winning creative director, filmmaker, and agency operator who turned a global production career into San Antonio's AI Visibility Specialist.
A U.S. Army veteran, Roger brought military discipline to a creative career that took him around the world for over two decades. He produced brand campaigns, live events, and music across Texas and abroad — South Korea, Indonesia, and US national — including work as a music producer overseas. He shot and produced Red Bull's BC One All Stars campaign in South Korea, viral campaigns for City Bank's IPO and Reebok's CrossFit Sentinel line, and the rebrand of Wonderful Indonesia's national tourism website — filmed on the ground in Bali. (His full reel and case work live in his portfolio.)
In 2018 he won the AAF Gold Addy for creative work produced in Texas. In 2020 he founded Capture That Media on Radium Street in San Antonio, building AI into client delivery from the founding week. In 2023 the agency was named Best of San Antonio.
In 2024 Roger teamed up with Air Force veteran Michael Pendleton to build The AI Cowboys, which is Texas's trusted experts in AI, machine learning, cybersecurity, and quantum computing. The lab gives CTM frontier engineering muscle; CTM gives the lab an agency-side proving ground. Two veterans, one mission: bring frontier technology to ambitious businesses without the enterprise runaround.
Roger runs the agency's creative direction personally. Every CTM engagement starts with a founder-led discovery workshop — no junior account managers, no agency hot-potato.
Specialties:AI marketing · AI visibility (AEO + GEO) · creative direction · brand strategy · film + video production
Timeline
- 2000s–10s
Creative + production career
Two decades producing brand campaigns, live events, and music across Texas and abroad — South Korea, Indonesia, US national — including work as a music producer overseas. Built the cross-cultural, multi-language production chops that anchor the agency today.
- 2018
AAF Gold Addy
Won the AAF Gold Addy — the regional gold standard for creative work — for a television campaign of three commercials produced in the Texas market. The credential that locked in the credentialed-creative side of the agency's positioning.
- 2020
Founded Capture That Media
Set up shop on Radium Street in San Antonio with one belief: ambitious SA businesses deserve the same caliber of creative + strategy that global brands get, without the corporate runaround. Built AI workflows into client delivery from the founding week.
- 2023
Best of San Antonio
Named Best of San Antonio for marketing. Local validation alongside global brand work — the proof that local-rooted + globally-experienced is a real lane.
- 2024
The AI Cowboys
Teamed up with Air Force veteran Michael Pendleton to build The AI Cowboys — Texas's trusted experts in AI, machine learning, cybersecurity, and quantum computing. The lab gives CTM frontier engineering muscle; CTM gives it an agency-side proving ground. Two veterans, one mission.
- 2026
AI Visibility Specialist
Repositioned CTM publicly as San Antonio's AI Visibility Specialist — productized engagements, weekly citation tracking, public Citations Wall. The agency that drinks its own AI champagne.
How we work
Four principles.
One team. Six disciplines. Zero hand-offs.
Branding, social, SEO, web, e-commerce, and full-stack marketing live under one roof. The strategist talks to the designer talks to the SEO lead talks to the developer. No agency hot-potato.
Texas-direct
Short sentences. Honest pricing. No bait-and-switch retainers. We tell you what we'd do, what it costs, and what to expect — then we do it.
Globally experienced
Founder Roger Wong Won brings two decades of international production — Red Bull, City Bank, Reebok, Wonderful Indonesia, Arirang Radio — to every San Antonio engagement. Boutique attention with big-brand chops.
Owned, not rented
Your brand, site, data, and accounts are yours. We build on platforms you can keep — Webflow, WordPress, Shopify, Next.js, Supabase. Fire us tomorrow, keep everything.
San Antonio
12015 Radium Street
San Antonio, TX 78216
Phone
(210) 934-1975
Meet the team
Mia Treviño
Marketing Assistant
Mia is the warm, bubbly voice you meet first — San Antonio–raised and always on. Call, text, or hit the chat bubble and she's got you: she answers questions, pulls up pricing, books your call with Roger, and makes sure nothing slips through the cracks — in English or Spanish, day or night.
She's a live demo of what an AI assistant can do for your business — the same kind we build for our clients. Always honest that she's AI, never pushy, just genuinely helpful.
Ready to build something?
Free 15-minute call with Roger. No slides. No pressure. Just talk strategy.
Book a call