Google Ads management that starts with your math.
Search campaigns, landing pages and reporting tied to calls, not clicks.
Capture That Media runs Google Ads for San Antonio service businesses. We start with your customer value and cost per click, build search campaigns for your service area, send each one to its own landing page, and track calls and forms from day one. Every month we cut what is wasting money and scale what works. Based at 12015 Radium Street. Call (210) 934-1975.
The short answer
Is Google Ads management worth hiring for a small San Antonio business?
Hire management when one customer is worth enough to cover local cost per click, and you need someone running the kill-and-scale loop every week. Do not hire it when your budget only buys a handful of clicks a week. We start with the acquisition math and a landing page that converts before adding keywords. Google's Smart Campaigns usually optimize for clicks, not booked jobs. Pair paid search with Map Pack and SEO so you are not renting all of your demand forever.
Why us
Six reasons San Antonio brands choose us.
Economics first: lifetime value, target cost per lead, then keywords
Search-first campaigns geo-targeted to your real service area
A landing page per campaign, built by our own web team
Call and form tracking you can trust before any spend scales
A monthly kill-or-scale loop, written up in plain English
Public pricing. Ad spend is billed by Google, straight to you
What you get
Concrete deliverables. No mystery.
01
Campaign build
Search campaigns structured by service, exact and phrase match keywords, a real negative keyword list, ad copy and extensions, and geo-targeting limited to where you actually work. Local Services Ads set up where your category qualifies.
02
Landing pages
One page per campaign with one promise: the exact service searched, proof, and a phone number or form above the fold. No sending paid clicks to your homepage.
03
Tracking
Call tracking, form submissions and conversion events configured in Google Ads and Analytics before we scale spend. If a lead can not be counted, it can not be optimized.
04
Monthly optimization
Search term reviews, new negatives, bid and budget changes, and ad tests. Keywords that burn money get paused. Keywords that book jobs get more budget.
05
Reporting
A written monthly report: spend, leads, cost per lead, what we changed and why. You keep full ownership of the Google Ads account.
Before anyone touches keywords
Start with the math, not the account login.
Four numbers decide whether Google Ads can work for you: what one customer is worth over time, what you can afford to pay to win one, what a click costs in your category, and what share of visitors your landing page turns into calls or forms.
Run those first. If a click in your category is expensive and your page converts poorly, the math will not work at any budget. Fix the page or the offer, and the same keywords can become profitable. Our answer page walks through a worked example with a San Antonio plumber.
San Antonio budget floors
The budget floor, and who Google Ads fits.
For most service categories in San Antonio, our published floor is $800 to $1,200 a month in ad spend, held for at least 90 days. Below that, the campaign never gets enough data to learn.
Paid search tends to fit high-intent, higher-ticket local work: emergency home services like plumbing, HVAC and locksmiths, legal, dental and urgent care, and home renovation jobs where one sale covers many clicks. If your category is low-ticket or your budget is under the floor, we will usually point you to Google Business Profile and SEO first.
Scope
What is in, and what is not.
Clear scope keeps everyone honest. This is what our Google Ads management covers, and what it does not.
| Item | Included? | Notes |
|---|---|---|
| Account audit and acquisition math | Yes | Done before any new spend |
| Search campaign build and structure | Yes | Keywords, negatives, ads, extensions, geo |
| Local Services Ads | Yes, where eligible | Depends on your category |
| Landing page per campaign | Yes | Built by our web team |
| Call and form tracking | Yes | Set up before scaling |
| Monthly optimization and written report | Yes | Plus strategy calls |
| Ad spend | No | Billed by Google directly to you |
| Third-party software | No | Pass-through at your discretion |
| Guaranteed results or positions | No | Nobody can honestly promise these |
Managed search vs the setup wizard
Why Smart Campaigns quietly waste budget.
Google's setup wizard makes it easy to launch a Smart Campaign in ten minutes. The catch: it optimizes for clicks and broad reach, not for the calls and booked jobs you care about. Display and Performance Max have the same problem for most local service businesses until there is real conversion data behind them.
Managed search is slower to set up and cheaper to run. Tight keywords, tight geography, a page built for each search, and someone reading the search terms report every week.
Do not rent all of your demand
Paid search now. Map Pack, SEO and AI Visibility for later.
Ads capture demand that exists today. The moment you stop paying, they stop. Map Pack, SEO and AI Visibility keep bringing in leads after the work is done.
We run them together on purpose. Search terms that convert in your ads tell us which pages to build for SEO. Pages that rank lower your reliance on paid clicks. And when someone asks ChatGPT, Perplexity or Gemini who to hire in San Antonio, AI Visibility work is how your business gets named.
Pricing
What Google Ads management costs.
Our retainers are public. Paid media, including Google Ads, is part of the Full-Service tier from $6,500 a month (6-month minimum). Growth from $3,500 a month bundles up to three coordinated services, and Starter from $1,500 a month covers one channel. Ask on the call whether Google Ads fits a smaller scope; we will tell you straight.
Not ready for a retainer? We also do paid search audits that start with your cost-per-click landscape and conversion math before any campaign goes live.
Service area
San Antonio neighborhoods + the greater metro.
FAQ
Google Ads management, FAQ
What does Google Ads management include?
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Account audit and acquisition math, search campaign build, keywords and negatives, ad copy, Local Services Ads where eligible, a landing page per campaign, call and form tracking, monthly optimization and a written report.
Is ad spend included in the management fee?
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No. Google bills your ad spend directly to you. Our fee covers the strategy, build, landing pages, tracking and optimization.
What is a sensible Google Ads budget in San Antonio?
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For most local service categories, at least $800 to $1,200 a month in spend, held for 90 days. Less than that rarely produces enough data to optimize.
Search, Display or Performance Max for a local service business?
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Search first, with exact and phrase match keywords and tight geography. Display rarely works for local service. Performance Max only makes sense once you have conversion data and someone managing it actively.
When is DIY Google Ads enough?
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When you have the time to read search term reports weekly, a page that converts, and the discipline to cut keywords that do not book jobs. The setup is not hard. The optimization loop is where DIY budgets leak.
How do I know it is working in 30, 60 and 90 days?
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By day 30, tracking is live and wasted spend is cut. By day 60, you should see cost per lead trending in the right direction. By day 90, there is enough data to decide whether to scale, change the offer or move budget elsewhere.
Who should own the Google Ads account?
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You. Whoever runs your ads, the account should be in your business's name so the history and data stay with you. You own every asset we build for you, and that includes the ad account.
Want a second opinion on your Google Ads?
Free 15 minute call. Bring your account or your numbers, and we will walk through the math and the biggest leaks live.
