Topic
PPC & Google Ads
Paid search works when the structure, targeting, and landing pages are right. These answers cover the PPC questions small businesses ask before (and after) they start spending.
Is Google Ads worth it for a small local business?
Google Ads is worth it for a small local business when the lifetime value of one customer exceeds your cost-per-click economics and your landing page can close — but most small businesses waste the budget on the wrong campaign type and then conclude it does not work.
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Why are my Google Ads getting clicks but no conversions?
Clicks without conversions almost always trace to one of four problems: keyword-to-page mismatch, a landing page that fails the 3-second test, broken or missing conversion tracking, or traffic from keywords that never had buying intent.
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