All work
Banking
City Bank
Viral campaign supporting the IPO of City Bank common stock — a marketing push timed to financial milestone reporting, carried by a series of produced commercial spots.
MarketingVideo ProductionSocial Media
Results.
IPO support
Viral campaign
Investor reach
Multi-market audience
5 spots
Commercials produced for the campaign
The problem
Investor and customer attention around a major financial milestone.
Our approach
Strategy aligned with IPO timeline
Produced and directed a series of broadcast commercial spots
Multi-channel viral campaign rollout
Coordinated PR + earned media
The outcome
Successful viral campaign supporting the IPO of City Bank common stock.
The commercials
Five spots, on air.
Broadcast commercial spots — produced, directed, and cut by Roger.