Brand Collaboration · Busan, South Korea
Red Bull × Reebok
Reebok CrossFit Sentinel and Red Bull partnered to launch Sugarfree in South Korea — and we produced the campaign film. K-pop star Brian Joo and elite trainer Cody Hunter headed down to a CrossFit box in Busan to surprise contest Winner #2. We were on the ground to capture the whole high-energy moment.
Results.
Sugarfree
South Korea launch — Red Bull × Reebok CrossFit Sentinel
Busan
Surprise event with Brian Joo + Cody Hunter
Viral
High-energy collaboration campaign film
The problem
Reebok CrossFit Sentinel and Red Bull were launching Sugarfree in South Korea and needed a film with the energy to match — built around the moment a contest winner gets surprised by a K-pop star and an elite trainer at their own gym.
Our approach
Pre-production + planning for the Busan surprise event
On-the-ground production with K-pop star Brian Joo and CrossFit trainer Cody Hunter
Captured the Winner #2 surprise live at the Reebok CrossFit Sentinel box in Busan
Post-production + delivery to Red Bull and Reebok brand standards
The outcome
A high-energy launch film for the Red Bull × Reebok CrossFit Sentinel 'Sugarfree' campaign in South Korea — Brian Joo and Cody Hunter surprising Winner #2 in Busan, produced end to end.
On the ground
This one was a blast to shoot. Red Bull and Reebok CrossFit Sentinel teamed up to launch Sugarfree in South Korea, and the hook was a surprise — K-pop star Brian Joo and elite trainer Cody Hunter rolled into a CrossFit box in Busan to surprise contest Winner #2. I was on the ground producing and capturing the whole high-energy moment. The film below is the result.
The film