National Tourism
Wonderful Indonesia
We led the rebrand of the official Indonesian tourism website — diplomatic-status hosted, executed in Bali, serving travelers globally.
Results.
Global
Travelers served
Diplomatic
Hosting status
End-to-end
Brand + web rebuild
The problem
National tourism brand needed a digital home reflecting Indonesia's scale and diversity.
Our approach
Brand strategy workshops with the Indonesian Ministry of Tourism
End-to-end website rebuild executed in Bali
Localization + multi-language support
The outcome
Live national tourism website serving travelers worldwide.
On the ground
Roger Wong Won was hired on as a filmmaker and creative for the Wonderful Indonesia campaign — embedded with the production team on the ground in Bali. The mandate was direct: capture the islands the way travelers needed to see them, and produce the content that promotes Indonesian tourism and draws foreign visitors into the country. As part of the official familiarization program, the team hosted international travel partners — including the South Korea delegation pictured below — to experience Bali firsthand, with Roger filming the trip end to end across boats, beaches, temples, and dive sites.
The film
