Creative Studio · Founder's Venture · SA
San Antonio Studios
CTM's founder built this one from the ground up. Roger launched San Antonio Studios in January 2021, mid-COVID, and ran it for over three years — a full-service creative agency and studio, grown into one of the city's largest, where photographers, filmmakers, and creative entrepreneurs could shoot, learn, and build their businesses.
Results.
2021–24
Founded, built & ran it
3 revenue streams
Hourly studios · Office leases · Salon chairs
One of SA's largest
Creative studios
The problem
COVID had gutted creative work in San Antonio. Photographers and filmmakers needed affordable space, real gear, and a community to keep their businesses alive — and nobody was building it for them.
Our approach
Founded the studio in January 2021 — two rentable studios with gear, props, and a working calendar for San Antonio creatives
Leased office space to creative businesses — 24/7 access, in-house wholesale printing, and monthly studio hours built into tenancy
Opened the salon in 2022, renting chairs to stylists by the month
Built the brand and ran the marketing the CTM way: positioning, identity, social, and the ads you see below
The outcome
In 2024, Roger wound the studio down to go all-in on Capture That Media. The point of this case study is simple: the person building your brand has built and run his own — same playbook, owner-grade. The studio's archive lives on at @sanantoniostudios on Instagram.
On the ground
This one's personal — I didn't just market San Antonio Studios, I founded it. Launched it in January 2021 in the middle of COVID and ran it for over three years: two rentable studios, office leases for creative businesses, and a salon I opened in 2022 with chairs rented by the month. The goal was an ecosystem where San Antonio creatives could build real businesses — and for three years, they did. In 2024 I wound it down to go all-in on Capture That Media. Everything CTM does for clients — brand, marketing, the operating playbook — I first ran on my own business.
